May 7, 2013 – Until now, the will of the Force has sought to bring balance to the universe, and with Pringles in the picture, the Force has a new mission – to deliver snackable fun. As part of the Pringles and Star Wars “The Force For Fun” promotion, more than a thousand fan-generated video ideas were crowdsourced through Tongal.com and narrowed down to seven final videos competing for a grand prize of $25,000 and the chance to be featured as a Pringles national advertisement.
The filmmakers behind the seven videos are David Brashear, Erik Beck and Justin Johnson, Ryan O’Rourke and John Griese, Colin Duffy and Matt Sklar, Jared Hedges and Dave Cain, Brooke Dooley, Jordan Allen and Luke Rocheleau, and Steven Houser. Each spot was required to merge the iconic Pringles snack brand with the Star Wars universe and characters. The 30- and 60-second videos are available online now at www.YouTube.com/Pringles. The winning video will be selected by representatives from Lucasfilm and Pringles.
“Pringles and Star Wars fans are clearly passionate about the same interests – fun times, tasty snacks, and galaxies far, far away,” said Teresa Lindsey-Houston, Pringles Marketing Director. “We can’t wait to see our fans’ reaction to the winning ‘The Force For Fun’ video, which will be unveiled in June.”
Adding some pop to the snacking masses, Pringles and Star Wars appointed 10 die-hard fans to spread the word about the seven videos on their blogs and social channels where they will highlight exclusive behind-the-scenes content, interviews with the filmmakers and Lucasfilm representatives, as well as reader sweepstakes featuring Pringles product and Star Wars swag. Participating bloggers will be featured at www.YouTube.com/Pringles.