The Toy Foundation (TTF), a 501(c)(3) children’s charity and the philanthropic arm of The Toy Association, has selected ChizSix Marketing & Media as its Agency of Record (AOR). This prestigious designation recognizes the agency’s team and extensive experience in providing expertise in marketing, branding, and strategic communications within the toys and entertainment space.
TTF’s vision is to create a world where every child has the opportunity to experience comfort, joy, and the extraordinary physical, emotional, and educational benefits of play through three program areas – The Toy Bank, Play Grants, and Diversity, Equity and Inclusion. To accomplish this, TTF works with the toy community and a wide network of children’s hospitals, NGOs, and non-profits to deepen the industry’s collective philanthropic impact for millions of children in need.
“On behalf of The Toy Foundation staff and Board of Trustees, we are excited to partner with ChizSix to help us communicate the impactful work of each program area,” said Jamie Cygielman, general manager of American Girl and chair of The Toy Foundation’s Brand and Communications Committee. “We are impressed by ChizSix’s creative approach, deep understanding of the toy industry, and commitment to social responsibility. We look forward to working together to deliver joy to children in need.”
Launched in November 2022, the full-service media and marketing agency will be responsible for developing and implementing a comprehensive marketing strategy to increase awareness of TTF’s vision, mission, and programs. The established team of toy and entertainment industry professionals at ChizSix Marketing & Media have their sights on engaging and mobilizing dynamic communications campaigns for each program area with industry partners, donors, and volunteers, growing TTF’s philanthropic leadership within the industry, developing high-impact social content, and providing support for the Foundation’s Toy of the Year® event (TOTY®).
“We are thrilled to have been selected as the Agency of Record for The Toy Foundation,” said Harold Chizick, CEO and President of ChizSix Marketing & Media. “The Toy Foundation is a respected and important organization, and we are excited to be working with them to further their mission of delivering joy to children in need.”