RadioShack, Beats By Dr. Dre Partner on New Campaign Featuring Star Track Entertainment/Interscope Records Recording Artist Robin Thicke and the Beats Pill Speaker
April 29, 2013 – RadioShack will premiere a new TV spot today that pays homage to the recently released music video for recording sensation Robin Thicke’s hit single “Blurred Lines” and the Beats by Dr. Dre Pill portable Bluetooth speaker. The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of “Blurred Lines” with the purchase of any qualifying product.
“Partnering with a strong brand like Beats marks one of the ways RadioShack is broadening our customer appeal,” said Jennifer Warren, senior vice president and chief marketing officer for RadioShack. “Teaming up with Beats on this campaign invites more consumers to discover RadioShack as a destination for the hottest music accessories – including the Pill and Beats headphones.”
Since its release March 20, Robin’s steamy single “Blurred Lines” has become a viral sensation racking up more than eight million views on YouTube and VEVO.com. Robin is currently in the studio finishing up his sixth studio album, for his as yet untitled album, with a release date expected soon.
The ad begins airing April 29, 2013 and will appear on networks including MTV, VH1, Spike and Comedy Central. It will also run during the NBA Finals on ESPN and ABC.
The TV spot can also be found on RadioShack’s techspecs blog and at the Beats by Dr. Dre Facebook page. Exclusive behind-the-scenes footage taken during filming of the “Blurred Lines” video will also be posted during the promotion, so check back often for more details.
RadioShack also plans to launch a social contest later in the campaign that will give consumers the chance to win two tickets to a future Robin Thicke concert.