Raising recognition

Before the onset of the global pandemic, iLOQ signed a framework agreement with the National Hockey League (NHL), with the aim of to promote iLOQ and its products during the 2021 Stanley Cup playoff games broadcast in Europe


“The goal of our initial partnership with the NHL was to maximize awareness of the iLOQ brand in key European markets as we continue to extend our market reach. With ice hockey, and particularly the NHL, being one of the most popular global sports leagues around the world, we have already successfully reached a large audience,” states Joni Lampinen, iLOQ’s Chief Marketing Officer.

The second wave of the partnership can now be fulfilled, and this involves the promotion of iLOQ during the NHL Global Series games to be played in Finland in November this year.