May 19, 2014 – Tariq Farid, Founder and CEO of Edible Arrangements International, LLC, announced today that Robert Price, former Senior Vice President and Chief Marketing Officer for CVS/pharmacy, has been named President of the creator and global leader in the fresh fruit bouquet category.
Price joins Edible Arrangements, which generated over $500 million in systemwide sales in 2013 and operates more than 1,100 stores worldwide, as it prepares to enter a new era of product innovation and expansion designed to significantly grow the brand’s global presence.
“This is an incredibly exciting time for Edible Arrangements as we embark on an era that promises unique new opportunities for dramatic growth,” said Farid, who founded the company in 1999. “A lot of our focus over the past year has been on putting the pieces in place that will allow us to take full advantage of these new opportunities. The addition of Rob, with his experience and expertise, significantly enhances the talented leadership team we now have.”
At CVS/pharmacy, Price led all marketing, advertising, sales promotion, e-commerce, customer insights, store design and customer loyalty programs for the 7,400-store pharmacy chain. He’s also held positions with Wawa Food Markets; H-E-B Grocery Stores; Imasco Limited (the former parent company of Hardees and Roy Rogers Restaurants); and The Monitor Company, a strategy consulting firm.
Price said that Edible Arrangements is well positioned for achieving its ambitious growth objectives.
“This is a tremendous opportunity,” Price said. “Edible Arrangements is a company with an impressive record of innovation, dedicated franchisees and world-class technology. I am excited to work with Tariq and the Edible Arrangements team to help the company reach its full potential.”