Seyie Design Principal Lays Out the Five Key Elements for Successful Interior BrandingApril 1, 2013 – Interior branding is a tool to communicate the essence of your company’s brand identity through the design of its physical environment. Successful companies like Apple, Chanel and Louis Vuitton use it as a business strategy to enhance their brand image, gain client loyalty and, ultimately, higher profits.“Good design is no longer considered an elitist idea, but rather is now an integral part of a sound business strategy,” says Seyie Putsure of Seyie Design, “and interior branding is an important aspect of achieving business success.”According to Seyie, the five key elements of a well-branded interior include:1. Reinforcement of Visual Identity – Using your company’s logo, a trademark design element or color throughout as an interior detail.2. Creating an Interior Synonymous with Your Product or Brand – Reflecting your company’s core personality in your interior environment, which encompasses both aesthetic and ambiance.3. Consistent Visual Language – If your company has a presence in more than one physical environment, your design aesthetic should always be consistent, but not necessarily identical. This may include multiple locations, or different types of spaces such as a freestanding boutique or spa, a shop-in-shop, or product counter inside a department store.4. Creating a Special Experience – When clients walks into your spa, retail boutique or office, you want them to have a memorable experience, as well as transact business. You can achieve that by developing distinct areas where you can entertain and educate them about your products, or by creating inviting residential-style environments where they would want to linger.5. Engaging the Senses – Paying careful attention to how your clients connect with your business through their various senses – hearing, touch, sight, smell and taste. Make sure the connections are interesting and consistent with your brand identity. 1 April 201315 January 2024 Admin 2 min read Brand strategyInsights