Oct. 22, 2013 – Furniture retailer Rooms To Go and Latin World Entertainment Licensing announced the much anticipated launch of its furniture line with Modern Family star, Sofia Vergara. The Sofia Vergara Collection comprises beautifully crafted, contemporary designed furniture groupings for living, dining and bedrooms along with accessories. Exclusively available at Rooms To Go, the Sofia Vergara Collection will be merchandised and displayed in complete room groupings designed to provide customers with inspiration, affordability and ease of shopping. The new line will be available in all Rooms To Go stores.
Named as one of the world’s most powerful Latinas by Forbes Magazine, Sofia Vergara is both a successful businesswoman and the only Hispanic actress to begin her career on a U.S. Hispanic network and successfully cross over to the general market. She can currently be seen every week on ABC’s four time Emmy award-winning series, “Modern Family” and has starred in numerous feature films. Sofia has been nominated four times for an Emmy and three times each for the Golden Globe and Screen Actors Guild awards for her role in “Modern Family.”
“I am so proud of my new furniture collection. The furniture is gorgeous, the quality is fantastic and the prices are amazing,” said Sofia Vergara. “My relationship with Rooms To Go began over 15 years ago when I moved to the United States as a single mother, and furnished my first apartment entirely from their store. Over the years I’ve continued to shop at Rooms To Go and now I’m so happy to be able to furnish my home with my own Rooms To Go collection.”
Founded in 1991 by Jeffrey and Morty Seaman, Rooms To Go has successfully changed the way America shops for furniture by offering innovative store design, outstanding customer service, incredibly stylish and affordable furniture together with industry leading finance offers and fast delivery.
“Having Sofia Vergara join the Rooms To Go family is wonderful,” said Jeffrey Seaman, Chief Executive Officer of Rooms To Go. “She is not only a major star but also a very astute business woman. Most of all, she also has a terrific sense of style and a keen eye for decorating. She’s been an integral partner in creating great products at extraordinary values. The combination of Sofia’s style and our sourcing capabilities will truly bring consumers a fabulous new collection. When we found out Sofia’s been a Rooms To Go customer for over 15 years it just made this partnership even more perfect.”
In addition to her acting career, Sofia is a founding partner with Luis Balaguer of Latin World Entertainment, a 100 percent Hispanic-owned entertainment company serving the U.S. Hispanic market. “Rooms To Go is the perfect partner to extend the Sofia Vergara lifestyle brand into furniture,” said Luis Balaguer, president and CEO of Latin World Entertainment. “Sofia wants women to feel good about the way they look and live. Together with Rooms To Go, Sofia will provide beautiful and affordable furniture and accessories which will help women create an inviting home environment for family and friends.”