Stuart Weitzman’s Fall 2013 Advertising Campaign Inspired by Kate Moss’s Street Style
June 27, 2013 – Art imitates life in Stuart Weitzman’s Fall 2013 ad campaign, as fashion icon Kate Moss serves as both the face and the muse. The styling of the dramatic black and white images, photographed by Mario Testino, aims to mirror Moss’s effortless signature look.
While Moss’s style has been inspirational and aspirational for years, her edgy aesthetic resonates now more than ever as fall runways teemed with 90s-inspired looks reminiscent of her personal style. Since Moss was an originator of this aesthetic, Stuart Weitzman decided to use her “perfectly imperfect look” as the creative inspiration for the campaign. From her trademark shaggy furs, to fitted blazers, to cut-off shorts, to hip all-black ensembles, Moss’s must-haves are perfect pairings for Weitzman’s trademark boots. The fall campaign showcases in-demand trends, including thigh-highs, lace-up combat boots and menswear-inspired Chelsea boots. Also featured is the brand’s iconic 5050 over-the-knee boot, which is celebrating its 20th anniversary this Fall season.
“I enjoyed working with Stuart Weitzman again this season to showcase his fabulous fall boots,” said Kate Moss. “Shooting the campaign with Mario is always fun and, with such a great team, it really doesn’t feel like work.”
Moss, who debuted as the face of the Stuart Weitzman brand in the Spring 2013 ad campaign, was chosen because of her unparalleled status as a global style icon.