In October, Warner began air-shipping his products into the U.S. for distribution. Once shipped, the toys are delivered to small retailers and to specialty, convenience, grocery and drug stores – the essence of Warner’s longstanding retail strategy. Though his company, Ty Inc., is the largest manufacturer of soft toys in the world, it does not sell to Amazon, Target, or Walmart.
“The flights will continue. I’m doubling down on what I said two weeks ago: Christmas is not cancelled,” Warner said. “I’m determined not to let the global supply chain issues interfere with the holidays, and I’m committed to supporting independent retailers.”