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people hiking in a mountainous region,
Brand strategyInsights

From Peak District roots to global ambition, Equip Outdoor Technologies is scaling sustainably without sacrificing its mountain heritage

29 April 202629 April 2026 Iain Clothing, Equip Outdoor Technologies UK, Volume 66 Issue 2 7 min read
If you’re a UK-based outdoor enthusiast, you’re likely to know Equip Outdoor Technologies UK (Equip) through... Read more
DXL Group Store Front
Brand strategyInsights

How DXL Group creates community through unique retail experiences 

24 October 20246 July 2026 Iain Big and Tall, Clothing, Destination XL Group, DXL Group, Harvey Kanter, Massachusetts, United States, Volume 64 Issue 4 5 min read
Having experienced some of the best years in its history, DXL Group is capitalizing on its... Read more
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