FashionBrand strategyNews Beyoncé Leads Levi’s New Era: ‘REIIMAGINE’ Campaign Brings Iconic Ads Back to Life 7 October 20247 August 2025 sarahrudge Retail, Stores, fashion, Advertising 5 min read Levi's, known for shaping American fashion, has captivated global audiences with the "REIIMAGINE" campaign featuring Beyoncé.... Read more
FashionEcommerceNews Why Temu’s Parent, PDD Holdings, is Hoarding $25 Billion in Cash 4 September 20244 September 2024 sarahrudge Retail, fashion, eCommerce 6 min read PDD Holdings, the parent company of the e-commerce platform Temu, has accumulated a staggering $25 billion... Read more
FashionEcommerceNews Temu’s Founder Loses $14 Billion in a Day 4 September 202429 July 2025 sarahrudge eCommerce, Retail, fashion 5 min read Colin Huang, the founder of Temu, recently faced a staggering loss of $14 billion in a... Read more
Digital transformationNews Primark’s Click-and-Collect U-Turn 9 May 20249 May 2024 sarahrudge fashion, Technology, Retail 6 min read Primark, known for its bustling stores packed with budget-friendly fashion, has embarked on a significant strategic... Read more
FashionNews Asos Eyes Indian Expansion: Following Zara’s Footsteps 21 March 202420 March 2024 sarahrudge Retail, Stores, fashion 4 min read British online fashion and cosmetic retailer ASOS is reportedly in talks with Reliance Retail, India's largest... Read more