Brand strategy Topics Features Meet the world’s biggest brands at Licensing Expo 2023 3 min read From the clothes that we buy to the food that we eat, brands shape our identities...
Licensing News Heart-warming moment at Licensing Expo 2 min read Licensing Expo, the world’s largest licensing trade show, hosted the second annual Magic Wheelchair reveal on...
Licensing Brand strategy Features It’s event time! 7 min read Laura Freedman-Dagg, Head of Retail at the Global Licensing Group, discusses licensing strategies to meet the...