TrendsBrand strategyNews Wicked Movie Merchandise is Redefining Fan Engagement 6 December 20246 December 2024 sarahrudge Merchandise, Retail, Strategy 4 min read Wicked has become more than a cinematic experience—it’s a lifestyle. From exclusive makeup collections to interactive... Read more
Brand strategyNews Walmart’s Approach to Diversity Amid Political and Social Pressures 6 December 20246 December 2024 sarahrudge Retail, Stores, DEI 4 min read Walmart is reevaluating their approach to DEI amid intensifying political scrutiny and societal debates. The decision... Read more
ListiclesTrends A Look at the 6 Most Memorable Holiday Campaigns 20 November 202420 November 2024 sarahrudge Holiday Marketing, Retail, Holiday Campaigns 5 min read The holiday season is a prime opportunity for brands to captivate audiences with heartwarming and memorable... Read more
Brand strategyNews How Walmart is Redefining Creator Partnerships in Retail? 7 November 20247 November 2024 sarahrudge Retail, Stores 7 min read Walmart has emerged as a significant player in the evolving landscape of social commerce, positioning itself... Read more
FashionStoresNews Princess Polly’s US Retail Strategy Gains Momentum with NYC Store 6 November 20246 November 2024 sarahrudge Stores, fashion, Retail 4 min read Princess Polly's journey in the US began with its first physical location at Westfield Century City... Read more