Brand strategyFeatures How retail incentives will evolve in 2026 28 January 202628 January 2026 Iain Gamification, Strategy, Volume 66 Issue 1 5 min read Loyalty is moving up the C-suite agenda, and the momentum behind it has never been stronger.... Read more
Brand strategyNews Sephora rolls out Lyft ride credits to attract shoppers back to stores 16 July 202516 July 2025 Sarah Rudge Retail, Stores, Strategy 4 min read Sephora is charting new territory in its push to revive foot traffic in its physical stores.... Read more
Brand strategyNews L’Oréal acquires Color Wow to target luxury haircare demand 16 July 202516 July 2025 Sarah Rudge Brands, Retail, Strategy 4 min read L’Oréal’s recent move to acquire Color Wow highlights the company’s steady push to grow its premium... Read more
StoresBrand strategyNews Dollar Tree Exits Family Dollar with $1B Deal After Troubled Run 28 March 202528 March 2025 Sarah Rudge Stores, Strategy 3 min read Dollar Tree is cutting ties with Family Dollar, selling the struggling brand to Sycamore Partners for... Read more
Brand strategyNews FedEx and Blue Yonder Team Up to Simplify E-Commerce Returns 28 March 202528 March 2025 Sarah Rudge Collaboration, Delivery, Strategy 4 min read While checkout, shipping, and delivery have seen major innovation, the returns process has often remained clunky,... Read more