Sephora rolls out Lyft ride credits to attract shoppers back to stores
Sephora is charting new territory in its push to revive foot traffic in its physical stores....
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Strategy
L’Oréal acquires Color Wow to target luxury haircare demand
L’Oréal’s recent move to acquire Color Wow highlights the company’s steady push to grow its premium...
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Dollar Tree Exits Family Dollar with $1B Deal After Troubled Run
Dollar Tree is cutting ties with Family Dollar, selling the struggling brand to Sycamore Partners for...
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FedEx and Blue Yonder Team Up to Simplify E-Commerce Returns
While checkout, shipping, and delivery have seen major innovation, the returns process has often remained clunky,...
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Wicked Movie Merchandise is Redefining Fan Engagement
Wicked has become more than a cinematic experience—it’s a lifestyle. From exclusive makeup collections to interactive...
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