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Toys

Autistic Barbie doll wearing purple pinstripe dress with headphones and communication tablet
Brand strategyNews

Mattel introduces first autistic Barbie to expand representation

19 January 202619 January 2026 Molly Gilmore Barbie, Retail, Toys 5 min read
Mattel has unveiled its first autistic Barbie doll as part of an ongoing expansion of representation... Read more
Children playing with Lego SMART Play Star Wars sets featuring interactive bricks and minifigures at CES 2026
TechnologyNews

Lego reveals screen free technology that transforms classic bricks into Smart Toys

6 January 20266 January 2026 Molly Gilmore LEGO, Technology, Toys 7 min read
At CES 2026, one of the world’s most iconic toy companies took a decisive step into... Read more
Barbie doll with insulin pump and glucose monitor representing Type 1 diabetes
TrendsNews

Barbie makes history with first doll representing type 1 diabetes

9 July 20259 July 2025 Molly Gilmore Barbie, Retail, Toys 4 min read
In a landmark move toward inclusive play, Mattel has launched its first-ever Barbie doll representing a... Read more
Labubu doll display with all the different characters
TrendsNews

Meet the Toy That’s Reshaping Global Pop Culture

17 June 202517 June 2025 Sarah Rudge Retail, Toys, Trends 4 min read
Labubu, the goblin-like creature created by Belgian-born Hong Kong artist Kasing Lung, has become an unexpected... Read more
Product image of Toothless LEGO set
TrendsNews

LEGO’s Latest Release is a Must-Have for How to Train Your Dragon Fans

17 June 202517 June 2025 Sarah Rudge Retail, Toys, Trends 3 min read
LEGO’s latest release brings How to Train Your Dragon fans a nostalgic, collectible build. Timed with... Read more
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