Brand strategyNews Mattel introduces first autistic Barbie to expand representation 19 January 202619 January 2026 Molly Gilmore Barbie, Retail, Toys 5 min read Mattel has unveiled its first autistic Barbie doll as part of an ongoing expansion of representation... Read more
TechnologyNews Lego reveals screen free technology that transforms classic bricks into Smart Toys 6 January 20266 January 2026 Molly Gilmore LEGO, Technology, Toys 7 min read At CES 2026, one of the world’s most iconic toy companies took a decisive step into... Read more
TrendsNews Barbie makes history with first doll representing type 1 diabetes 9 July 20259 July 2025 Molly Gilmore Barbie, Retail, Toys 4 min read In a landmark move toward inclusive play, Mattel has launched its first-ever Barbie doll representing a... Read more
TrendsNews Meet the Toy That’s Reshaping Global Pop Culture 17 June 202517 June 2025 Sarah Rudge Retail, Toys, Trends 4 min read Labubu, the goblin-like creature created by Belgian-born Hong Kong artist Kasing Lung, has become an unexpected... Read more
TrendsNews LEGO’s Latest Release is a Must-Have for How to Train Your Dragon Fans 17 June 202517 June 2025 Sarah Rudge Retail, Toys, Trends 3 min read LEGO’s latest release brings How to Train Your Dragon fans a nostalgic, collectible build. Timed with... Read more