March 14, 2013 – Kellogg Company, the world’s #1 cereal producer, #2 savory snacks company, and a leading producer of frozen foods, has partnered with housewares industry trailblazer Tabletops Unlimited (TTU), in a deal secured by The Joester Loria Group, to create licensed products in the casual dinnerware, serveware, prepware, glassware, cookie jar and canister categories for Kellogg-owned brands and associated character art, logos and slogans – both current and vintage. TTU will be creating tabletop collections for the following Kellogg’s brands: Apple Jacks, Kellogg’s Corn Flakes, Kellogg’s Corn Pops, Froot Loops, Kellogg’s Frosted Flakes, Honey Smacks, Rice Krispies, Kellogg’s Raisin Bran, Cheez-It, Special K, Eggo, Pop-Tarts, Keebler and Kellogg’s Vintage.
“Tapping category leader Tabletops Unlimited to be an anchor licensee for Kellogg’s in the housewares category is very exciting,” said Joanne Loria, Executive Vice President, Chief Operating Officer of The Joester Loria Group. “TTU’s focus on product quality and innovation combined with Kellogg’s iconic brands, characters and classic advertising art is a perfect match.
TTU, known industry-wide for its innovative merchandising and solution based product designs, is planning to introduce Kellogg’s branded prep and serve products that enhance consumers’ daily breakfast service ritual at home, in the office or on the go.
TTU’s licensed Kellogg products will be sold in the U.S., its territories and possessions, including U.S. Military Exchanges worldwide.
“We are thrilled to partner with Kellogg, a company whose great brands are well-loved all around the world,” says Dar Molayem, TTU co-owner and CMO. “TTU shares Kellogg’s desire to be the best, and we are committed to helping them continue a 100+ year legacy of success with high-quality complementary products that enrich the Kellogg consumer’s experience. We are excited to be working on Kellogg’s rich archival artwork and beloved character art dating back to the 20s, as well as developing innovative solutions and quality products that brighten breakfast service for today’s consumers.”