The magic of Goodwill – turning simple acts of giving into opportunities that change lives
While known for its network of retail operations and network of donation centers, Goodwill Industries of the Chesapeake, Inc. (GIC) is far more than just thrift shops. Since 1919, this non-profit has provided job training, career services, and employment opportunities to individuals with disabilities or those facing barriers to employment. As Lisa Rusyniak, President & CEO, explains: “We’re not only a retail network, but also a leading provider of workforce development and social services across Maryland. What makes our model so special is that the revenue from donated goods directly supports our mission. That mission, which has never changed in all these years, is to help people overcome barriers to employment and achieve independence through the power of work. It’s simple, but incredibly powerful.”
The retail stores are often the most visible part of Goodwill, but as Lisa notes, its scope of work goes much deeper. “When you walk into one of our stores, you’re not just shopping – you’re investing in someone’s future. The shops not only provide the revenue that sustains our mission but also act as real-world training environments. People in our programs can gain hands-on experience in customer service, merchandising, logistics, and management. That experience is invaluable, because it gives them the confidence and skills to succeed in the broader workforce.”
One standout program is The Excel Center. “The Excel Center is Maryland’s first and largest adult high school, which gives adults the opportunity to earn an actual high school diploma – not just a GED – along with industry-recognized certifications. Employers often view diplomas and certifications as stronger indicators of readiness for the workplace,” says Lisa, as she details what sets it apart. “We offer flexible scheduling, one-on-one coaching, and support services like childcare and transportation, which are critical for adult learners balancing family and work responsibilities. One of our first graduates said she never imagined she’d be able to walk across a stage in a cap and gown, and I will never forget that moment. Now she’s enrolled in college and pursuing a career she once thought was out of reach.”
Clearly The Excel Center is close to Lisa’s heart, and she confirms its expansion is a top priority. “Right now, we have a waiting list of more than 400 people who want their high school diploma. That’s 400 lives we could help transform, and the fact that we don’t yet have the resources to serve them all keeps me up at night.”
Providing specialized programs for veterans, people with disabilities, and individuals re-entering the workforce after incarceration, GIC understands that the barriers people face are often complex and interconnected. “In recent years another barrier has emerged: digital literacy,” Lisa reveals. “In today’s economy, even entry-level jobs often require some level of computer knowledge, whether it’s filling out an online application or using software on the job.” GIC has responded by expanding digital skills training, offering everything from basic computer literacy to advanced certifications. “What I’ve seen is that when you remove these barriers and give people the right support, they don’t just get jobs – they change the trajectory of their lives and their families’ lives.”
This mission extends to environmental impact. “Thrifting is one of the easiest ways people can contribute to sustainability without sacrificing affordability or style. When you buy secondhand, you’re extending the life of an item, which reduces the demand for new manufacturing. That means less waste, fewer natural resources consumed, and less strain on our environment.
“But we know that not every donation can be sold, and that’s okay. We recycle unsellable items, keeping them out of landfills and finding ways to repurpose them. This makes the cycle truly circular. I often say that a sweater someone no longer needs could literally help pay for another person to sit in a classroom and earn a diploma. It’s sustainability and community impact rolled into one.” 
As GIC heads towards 2026, its priority remains helping more Marylanders achieve independence through work. Looking further forward, Lisa envisions GIC as a recognized leader not just in Maryland, but across the region. “I want to see multiple Excel Centers in operation, giving even more adults the opportunity to earn diplomas and certifications. Ultimately, my vision is that when people think about GIC, they think not only about shopping, but also about transformation – of lives, of families, of communities.”
On a more personal level, Lisa remains motivated by the people GIC serves. “I’ve seen individuals come to us at their lowest point – struggling, discouraged, sometimes feeling invisible – and with the right training, support, and encouragement, they completely turn their lives around.
“Those moments, when someone walks across the stage at The Excel Center graduation or lands their first job in years, are powerful. They’re a reminder that change is possible. For me, leading Goodwill isn’t just a career – it’s a calling. I get to innovate, collaborate, and be part of a movement that transforms lives and communities. That’s what drives me forward.”
Ending our conversation, Lisa calls on readers to think about how they can get involved. “GIC’s work is deeply rooted in community. We can’t do this alone. Everything we accomplish happens because of the support of donors, shoppers, volunteers, and partners. Everyone has a role to play in building a more inclusive and sustainable future. And we welcome new ideas and partnerships, because the stronger our community connections, the more impact we can make together.”