Toy Fair® 2025. Your gateway to product discovery and expert insights
Imagine a football stadium packed with toys, from never-before-seen innovations to new takes on timeless classics. Now multiply that number by eight, and you’ll get a sense of the immense scale of Toy Fair® 2025, taking place from March 1 to 4 2025 at the Javits Center in New York City. This premier event unites the global toy industry under one roof for networking, deal-making, and product discovery, while also offering extensive educational resources to help attendees make informed purchasing decisions.
“With every corner of the show floor packed with something new and exciting, and nearly 700 exhibitors (and counting!) set to showcase their newest products, Toy Fair is the ultimate destination for retail buyers eager to stay ahead of the competition and captivate their consumers with fresh, exciting offerings,” said Kimberly Carcone, executive vice president of global market events at The Toy Association™, producer of Toy Fair.
Attendees will be able to explore designated product zones like Hot for Holiday, a showcase of the year’s most anticipated and buzz-worthy toys; Baby PLAYce, a display dedicated to infant and toddler products; the Launch Pad, an area of the show floor for first-time exhibitors that is brimming with fresh ideas; and more. Beyond these themed areas, the vast aisles of Toy Fair feature an array of products across all categories, ensuring that no matter what your target is – whether it’s tech toys, sustainable playthings, or classic games- there’s an abundance of items to explore from leading household names to up-and-coming startups. This extensive selection not only represents the diversity of the toy industry but also provides buyers with invaluable insights into emerging trends.
For retailers, this means more than just browsing the show floor. In addition to scouting products to stock their shelves, Toy Fair equips attendees with the tools they need to anticipate consumer purchasing patterns and make data-driven decisions, thanks to the wealth of educational programming available at the show.
The curriculum for Toy Fair University includes seminars, dialogues, and panel discussions led by top industry experts and thought leaders. From learning about emerging technology and market dynamics to marketing strategies and toy safety, attendees will leave with timely, actionable insights they can immediately apply to their businesses, whether they’re a global retailer or an independent store.
“Toy Fair University has become an invaluable resource for retailers of all sizes,” Carcone added. “In today’s competitive retail landscape, it’s not enough to simply stock great products. Retailers need to understand how to position these products, leverage trends, and engage customers in new ways. The educational opportunities at Toy Fair are designed to give attendees a competitive edge by providing insights that help them make smarter business decisions. It’s our mission to ensure that attendees leave Toy Fair not only inspired by the products they’ve seen but also empowered with the knowledge they need to thrive.”
In addition to the robust sessions at Toy Fair University, retailers won’t want to miss the annual Toy Trends Briefing, presented by The Toy Association’s trends team. This event represents the culmination of the trends team’s hundreds of long-lead meetings with toy & kids entertainment companies leading up to Toy Fair, while also addressing the impact of parallel industries on the toy space, including social media, tech, and more. The team will present key data and insights from a new survey of 1,000 U.S. parents, revealing the trends expected to shape the toy industry in 2025. The briefing will also feature product examples from the show floor, offering attendees a first-hand look at the products poised to make a big impact.
As Toy Fair 2025 approaches, retailers have a unique opportunity to immerse themselves in the vibrant world of toys and games while strengthening business relationships. With an impressive lineup of exhibitors, exciting product zones, and the invaluable educational offerings of Toy Fair University, attendees are well-positioned to discover new products and strategies that will resonate with consumers in the coming year.
Registration is currently open to attend Toy Fair. Visit ToyFairNY.com to secure your spot and for more information.