Toy Fair® 2026: 120 years of play, innovation, & what’s next 

For 120 years, Toy Fair® has been where the business of play meets the future. This February 14 to 17, 2026, the global toy community will once again gather at New York City’s Javits Center for four days of discovery, connection, and inspiration.  

Spanning the equivalent of eight football fields, Toy Fair showcases the full spectrum of play — from dolls, action figures, and collectibles to STEAM toys, outdoor products, and the latest in licensed entertainment. It’s where household names like LEGO, Mattel, Hasbro, Spin Master, and Crayola share the stage with rising newcomers debuting in the Launch Pad, Toy Fair’s dedicated space for emerging companies and inventors.  

And it’s not just about what’s on display; it’s about what’s next. As trends like kidult collectibles, screen-free innovation, sustainability, and digital-to-physical product crossovers continue to reshape the market, Toy Fair is the place to see them first, meet the creators behind the ideas, and make deals that drive business forward in the year ahead.  

Last year’s show welcomed attendees from nearly 100 countries, including 21 of the world’s top 25 toy sellers, alongside hundreds of specialty and mid-tier outlets. Nearly 250 first-time exhibitors cemented Toy Fair’s role as both a global stage and a launchpad for innovation.  

“From gaining visibility with buyers and media to networking with industry leaders and experiencing unmatched programming, Toy Fair delivers opportunities you simply can’t find anywhere else,” said Kimberly Carcone, executive vice president of global experiences at The Toy Association™, producer of Toy Fair.   

In 2026, those opportunities will include: 

• Toy Fair University: Educational sessions return with expert insights on licensing, brand protection, consumer trends, and more. The 2026 lineup of speakers will be announced soon. 

• Global media coverage: Nearly 1,000 journalists, influencers, and creators deliver worldwide coverage each year, from The Wall Street Journal and BBC to Good Morning America and leading digital voices generating worldwide buzz. 

• Reimagination Awards: The Visual Merchandising Initiative returns, recognizing exhibitors for outstanding booth design and creativity that capture buyers’ and media’s attention.  

Now is the time to plan your trip. Registration is open to the trade at ToyFairNY.com. Secure your badge, book hotels through onPeak — Toy Fair’s exclusive housing partner — for the best rates near the Javits Center, and map your personalized agenda with the Toy Fair mobile app.  

Whether you’re breaking into the U.S. market, strengthening global partnerships, or looking for the next big trend, Toy Fair® 2026 is where the future of play begins. Join us and be part of what’s next.  

Toy Fair New York will take place February 14 to 17, 2026 at the Javits Center in New York City. Visit ToyFairNY.com to register and for more information. 

Please note that Sponsored placements do not necessarily reflect an endorsement and should be considered alongside other options in the marketplace.