Tracking fashion

The project is at the heart of the KOOKAÏ omnichannel strategy: ultimately, all clothing and stores will be equipped with RFID enabling it to precisely track all items within its supply chain, speed up check out times, enable online orders to be fulfilled from local stores and provide consumers with extra information about the products they enjoy via new interactive experiences.

Commenting on the project, Uwe Hennig, director, global RFID market development at Avery Dennison Smartrac said: “This is an exciting project to be part of. KOOKAÏ are looking to implement RFID at every stage of its production, supply chain and retail experience. Already we have seen the dramatic gains from inventory visibility but as this progresses, we look forward to helping them make further improvements as we capture and analyze more and more data that comes with digitizing its operations.”

Steve Schenk, sales director for inventory intelligence, Australia, New Zealand, Sensormatic Solutions, added: “This has been an incredible journey for KOOKAÏ and has involved many stakeholders along the way but the leadership of the business has always been laser focussed on the benefits RFID will deliver. We’re extremely proud that our TrueVUE Cloud application has been chosen to capture and manage accurate, item level data in real time across the manufacturing and store network so that the KOOKAÏ team can make informed business decisions and delight their customers. We’re extremely excited for what lies ahead.”