TVNZ Picks Up First Season of BEYBLADE BURST

The new animated series will air weekday mornings on the New Zealand network.

SUNRIGHTS INC. has licensed the first season of BEYBLADE BURST, its new animated series, to New Zealand’s TVNZ.

Per the agreement, brokered by the New York City-based entertainment rights management company’s Australian/New Zealand agent The Fusion Agency, BEYBLADE BURST will air on the network weekdays at 7:30 a.m.

The BEYBLADE BURST series premiered over the summer and has posted impressive ratings for the government-owned national broadcaster broadcasting in New Zealand and parts of the Pacific region.

The new animated series, created by d-rights inc. and produced by OLM, introduces viewers to Valt Aoi, who is crazy about Beyblade, the phenomenally popular spinning top that has been fueling competitions from schoolyards to global tournaments for over a decade.

“TVNZ’s vision for delivering content in an effort to fully serve the needs of its audience resonates with our goals for BEYBLADE BURST, and we are very excited to enter into this mutually beneficial relationship with a network that is renowned the world over for its proactive programming,” SUNRIGHTS INC.’s Managing Director Kaz Soeda said in a release.

The BEYBLADE BURST property is fortified by a product line from Hasbro, which features a dynamic “burst” component, bringing more excitement to the successful battling play pattern. Fans can elevate their physical play to a digital playing field by scanning their BEYBLADE BURST tops into the BEYBLADE BURST app (available in the App Store and Google Play) allowing them to customize and battle with their collection digitally with friends through local Wi-Fi.