WowWee’s Taps Striker Entertainment for Licensing and Merchandise

Striker Entertainment will serve as the worldwide licensing agency on behalf of FingerlingsTM, WowWee’s latest hit toy line.

WowWee, a leading manufacturer of hi-tech consumer robotic and entertainment products, has tapped Striker Entertainment to serve as the worldwide licensing agency on behalf of FingerlingsTM, WowWee’s latest hit toy line.

Fingerlings are the new interactive toys that cling to a child’s finger and go wherever they go. The characters react to sound, motion, and touch with over 40 sweet and silly animations.

“We could not be more excited to be working with Striker Entertainment and their talented team,” said Richard Yanofsky of WowWee. “We are looking forward to building Fingerlings into a brand that will endure for years to come. With Striker’s assistance, we intend to be very strategic with respect to growing the Fingerlings brand, both in terms of an expanded offering and presentation.”

“WowWee has another bonafide hit on their hands with Fingerlings,” Russell Binder, partner at Striker Entertainment, adds. “Our job is to develop a brand extension program that captures the magic of the Fingerlings and translate it into complimentary categories globally.”