1-800-FLOWERS Taps Exclusive Licensing Agent
The goal is to leverage licensing to further engage consumers and expand the footprint for its portfolio of brands.
JLG, a full service licensing and marketing agency recognized for its award-winning brand building programs, will represent the leading floral and gourmet foods gift retailer and distribution company’s extensive portfolio of premium brands, including Harry & David®, The Popcorn Factory®, Cheryl’s®, Wolferman’s, Moose Munch® and 1-800-Flowers.
“We are delighted to partner with JLG to extend our exceptional portfolio of brands,” Ian Hardman, senior vice president of enterprise strategy & business development for 1-800 Flowers said in a release. “We look forward to providing our brands’ millions of loyal consumers with exciting new products in both consumable and lifestyle categories.”
JLG will implement a strategic merchandising and licensing program aligned with each of the key 1-800-FLOWER brands, according to a release. The program will include branded food extensions for Harry & David, the premium gifting brand, Cheryl’s Cookies, and Wolferman’s and gardening and floral category extensions for 1-800-Flowers as well as lifestyle merchandise that extends the essence of each brand.
“We are excited to partner with 1-800-FLOWERS in extending its portfolio of premium brands,” JLG President & CEO Debra Joester said. “Each brand offers a unique history of product innovation, consumer awareness and premium positioning, and provides the platform for quality food extensions and lifestyle products.”