BLE Announces 2017 Program
The Brands & Licensing seminar program includes a fireside chat with the V&A, food, fashion and football licensing.
Brand Licensing Europe (BLE) has announced its 2017 Brands & Lifestyle seminar program, which features the V&A, Imperial War Museum and The National Gallery, Penguin Random House, The Smiley Company and Beanstalk.
Brand Licensing Europe takes place October 10-12 at Olympia London. All seminar sessions are free to attend and will be available on a first come first serve basis. Visitors can register for a free pass here.
Highlights include an intimate ‘In conversation with’ interview with the V&A’s Director of Business Development and Licensing, Lauren Sizeland; a fascinating presentation from one of the biggest footballing brands in the world – Juventus; an inspirational session on innovation and creativity from Angela Farrugia and Lisa Shapiro at CAA-GBG, and a straight-talking brand licensing panel chaired by Richard Pink with contributors Susan Bolsover at Penguin Random House, Christine Cool at Perfetti Van Melle, Gabrielle Sims, at Fat Face and Nicolas Loufrani at The Smiley Company.
“This year’s programme is our most exciting to date,” BLE brand Director Anna Knight said in a release. “It features an unmissable combination of complementary presentations, interviews, demonstrations and panel discussions designed to bring the world of brand licensing to life, and with sessions on food and drink, heritage, sport, fashion and corporate brands.”