Calico Launches Nate Berkus Fabric Collection In Stores
Jan. 21, 2013 – Nate Berkus, product designer and New York Times best selling author, this month launches his own line of fabrics exclusively at America’s go-to fabric retailer, Calico. The inaugural collection, manufactured by Swavelle / Mill Creek, consists of 24 styles and 102 SKUs of fabric. As a designer and an avid traveler, Nate has crossed the world for his work, and his debut line of fabrics reflects the inspirations he collected along the way. The line features fabrics for all purposes. Beautiful constructions with metallic embellishment and rough-hewn linen burlap marry with ethnic inspired jacquards and menswear herringbone for upholstery.
As a decorator himself, Nate designed the line for both the professional and home decorator. “Fabric is often the first thing we reach for in our firm when beginning a project,” Berkus says. “It adds depth and texture in a way that no other medium can. It’s critical to the way we build a space.”
According to Calico Vice President of Merchandising Julie Morris, the launch comes at a time when consumers are showing a renewed interest in better quality home design projects. “Younger shoppers are showing more interest in custom product,” she said. “Their tastes tend to represent a convergence of classic and modern styling, and Nate is a master at striking that perfect balance.”