DreamWorks Fires Up Retail Engagement with Creative Company Omelet
With popular titles such as How to Train Your Dragon and Shrek, DreamWorks is already a household name. But now it’s teaming up with LA-based creative company, Omelet, to completely reinvent its retail strategy and engagement. The four-year deal gives Omelet all the rights to promote DreamWorks’ intellectual property with retailers in the United States, Canada, the United Kingdom and Latin America, utilizing both physical and digital experiences. Omelet has a diverse background and has been responsible for many successful retail campaigns, such as the customized Game of Thrones season three DVD box sets given to celebrities, Whole Food’s “Love Local” program to connect larger brands with local communities and the Xbox One commercials featuring Breaking Bad’s Aaron Paul.