Encoding.com to Power Video for Web and Mobile Distribution for Discovery Communications
Dec. 7, 2012 – Encoding.com, the world’s largest video processing service, today announced that Discovery Communications, the world’s No. 1 nonfiction media company, will leverage its high-speed, cloud transcoding platform and Vid.ly universal video delivery solution to enable video playback across web, mobile and set-top box platforms for Discovery’s TV and digital brands, including websites for popular networks including Discovery Channel, TLC and Animal Planet, Revision3.com, HowStuffWorks.com and Petfinder.com.
With popular TV series like Gold Rush and Long Island Medium, and dozens of original online web series, video is at the heart of Discovery’s digital offerings. Enabling this content for web and mobile consumption, along with user-generated video, requires massive computing resources and high-speed processing. Encoding.com’s powerful cloud platform provides instant, elastic capacity to easily scale support for Discovery’s expanding video volume requirements. Multi-core, high-speed processing capabilities eliminate long video queues, ensuring that high-quality videos are instantly available to view across all devices and browsers. In addition, a comprehensive suite of editing and customization features, universal closed captioning support and content packaging options enable Discovery to automate its entire workflow.
“Discovery Communications is at the forefront of creating incredible original video content,” said Jeff Malkin, president at Encoding.com. “By utilizing Encoding.com’s cloud-based, automated processing platform, Discovery is able to focus on its core competencies of producing engaging content while assuring that its videos are reaching a vast audience across all web and mobile platforms.”
“Preparing and delivering large volumes of video programming for a broad range of web and mobile platforms presents its challenges,” explains Titus Bicknell, Vice President of Digital Platforms & Chief Engineer for Discovery Communications. “Encoding.com’s dynamic transcoding, captioning and universal delivery capabilities have helped us eliminate bottlenecks to scaling our digital video systems by offloading to Encoding.com.”