Green Giant Introduces Giant Flavor in the Snacks Aisle
March 25, 2013 – Green Giant is taking a leap from your grocer’s frozen section to the snack aisle by introducing the following two new snacks: Green Giant Roasted Veggie Tortilla Chips – Zesty Cheddar Flavor, and Green Giant Multigrain Sweet Potato Chips – Sea Salt Flavor.
Families can feel good about eating Green Giant Roasted Veggie Tortilla Chips – Zesty Cheddar Flavor that are made with real vegetables, 17 grams of whole grain per serving, and are naturally flavored. The Green Giant Multigrain Sweet Potato Chip – Sea Salt Flavor contains 40 percent less fat than regular potato chips, is made with 14 grams of whole grain per serving, and real sweet potatoes.
“The Green Giant brand has been a fixture in the grocery store for nearly 100 years but this is the first time consumers will find us in the snacks aisle. We’re excited to bring Green Giant flavors and goodness to snacking,” said Michelle Barbeau, marketing manager, Green Giant Snacks. “These new Green Giant chips are a great change-of-pace for serving guests either on their own or with a creamy dip.”