The Joester Loria Group Names First Stikbot Licensees
The first Stikbot licensees will be in the categories of toys, bedding and apparel.
The Joester Loria Group, the exclusive licensing agent for Zing’s Stikbot, has announced its first set of licensees for the company’s social media action figure star. The first Stikbot licensees will be in the categories of toys, bedding and apparel and be available at retail in the U.S. and Canada.
“We announced our Stikbot licensing program at Licensing Expo in June and we’re so excited to announce our first set of licenses that will be ready to hit retail in the Spring of 2018,” says Zing’s Vice President of Sales and Marketing Josh Loerzel. “As Stikbot Central approaches its one millionth subscriber on YouTube, we really see first-hand kids’ engagement with the brand on a regular basis. We truly believe that the Stikbot merchandise will bring the brand to life in many new ways with kids.”
* Basic Fun will release Stikbot plush and figural stretch toys which may include sound, construction and roleplay items
* Hybrid Apparel will release girls, boys, and young men’s t-shirts and tops.
“We are delighted with the response we have had to the Stikbot licensing program from category leaders,” Debra Joester, president of The Joester Loria Group, adds. “Stikbot’s consumer engagement on social media and success at key retail accounts has captured the attention of key manufacturers and retail buyers over the past few months, and anticipation is growing over the launch of licensed products in 2018.”