Too Faced Cosmetics Announces Francesca Eastwood as the New Face for Fall 2013
Jan. 10, 2013 – Too Faced Cosmetics announced Francesca Eastwood as the new face for their Fall 2013 Collection. Working directly with Too Faced co-founders Jerrod Blandino and Jeremy Johnson, Ms. Eastwood brings her adventurous, free-spirited glamour to the brand though print advertising, merchandising materials (in-store, web) and personal appearances throughout the year. The 19-year-old California native was recently named Miss Golden Globe 2013 by the Hollywood Foreign Press Association. She struck a chord with the brand in recent press publicizing “Mrs. Eastwood & Company,” the E! reality television series that she shares with her family. Daughter of Clint Eastwood and actress Frances Fisher, the rebellious blonde beauty personifies the makeup brand perfectly with her charm, glamour and outgoing personality.
“When looking for the perfect girl to represent our brand, I couldn’t think of anyone more quintessentially Too Faced than Francesca Eastwood,” says Jerrod Blandino, co-founder and Creative Director. “Her iconic beauty, love of makeup and amazing individual style are so in line with the Too Faced brand DNA. She’s bold, takes chances, and isn’t afraid to be herself. That’s everything we celebrate in women at Too Faced.”
“Too Faced has always been one of my favorites because the brand makes putting on makeup even more fun,” Francesca Eastwood says. “I love to play with all the colors they offer and I’m always finding new favorites to wear. I’m thrilled to now be working with them as the face of their fall campaign.”
Ms. Eastwood can be seen as the face of the Too Faced Cosmetics Fall 2013 Collection launching July 2013.