Back-to-School Shopping Trends

Back-to-school shopping has yet to overtake holiday shopping, but it’s working hard to make its mark in sales. According to a report by Cardlytics, mid-July through August is the second largest shopping season in the United States. This data was collected from in-store and online purchase data from 70 percent of U.S. households. The study found three specific trends in back-to-school shopping.