TrendsBrand strategyNews Wicked Movie Merchandise is Redefining Fan Engagement 6 December 20246 December 2024 sarahrudge Merchandise, Retail, Strategy 4 min read Wicked has become more than a cinematic experience—it’s a lifestyle. From exclusive makeup collections to interactive... Read more
Brand strategyNews Walmart’s Approach to Diversity Amid Political and Social Pressures 6 December 20246 December 2024 sarahrudge Retail, Stores, DEI 4 min read Walmart is reevaluating their approach to DEI amid intensifying political scrutiny and societal debates. The decision... Read more
Brand strategyNews How Walmart is Redefining Creator Partnerships in Retail? 7 November 20247 November 2024 sarahrudge Stores, Retail 7 min read Walmart has emerged as a significant player in the evolving landscape of social commerce, positioning itself... Read more
FranchisingLicensingBrand strategyFeatures Toy Fair® 2025. Your gateway to product discovery and expert insights 1 November 202426 November 2024 Iain Toy Fair, 2025, Javits Center, New York City, Kimberly Carcone, The Toy Association 4 min read Read more
Brand strategyInsights Ultimate one-stop-shop, EFG Housewares, demonstrates care for the community and levels up customer experience 24 October 202423 October 2024 Iain United Kingdom, Wholesale, Volume 64 Issue 4, EFG Housewares, Home, Garden, Mike Smith 6 min read As the UK’s largest independent wholesale supplier of home and garden essentials, EFG Housewares provides an... Read more