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Brand strategy

a variety of Supreme Source pet food products
Brand strategyInsights

Driven by heritage and quality, American Pet Nutrition is expanding nationally to provide better animal nutrition 

28 January 202628 January 2026 Iain Business, Volume 66 Issue 1, Pets 6 min read
American Pet Nutrition (APN) is a family-owned business of self-proclaimed pet lovers with a passion for... Read more
A businessman in a suit is jumping excitedly with a briefcase held high
Brand strategyFeatures

How retail incentives will evolve in 2026

28 January 202628 January 2026 Iain Strategy, Volume 66 Issue 1, Gamification 5 min read
Loyalty is moving up the C-suite agenda, and the momentum behind it has never been stronger.... Read more
Icon Milano Rabbit Faux Fur Round Footstool Bean Bags
StoresBrand strategyInsights

How icon has evolved to deliver ‘real life comfort’ to households across the UK and Europe 

27 January 202627 January 2026 Iain Homeware, Volume 66 Issue 1, icon, Beanbag Bazaar 6 min read
icon, formerly Beanbag Bazaar, is a design-led homeware brand specializing in comfort for real life –... Read more
a Fuggler Fugg Life Sasquoosh plush toy
Brand strategyInsights

Welcome to Fuggler™, the irreverent ‘Funny Ugly Monsters’ owned by Libertas Brands 

27 January 202627 January 2026 Iain Fuggler™, Volume 66 Issue 1, Libertas Brands 7 min read
Enter the world of Libertas Brands: the new, dynamic IP management and consultancy company centered around... Read more
Autistic Barbie doll wearing purple pinstripe dress with headphones and communication tablet
Brand strategyNews

Mattel introduces first autistic Barbie to expand representation

19 January 202619 January 2026 Molly Gilmore Retail, Toys, Barbie 5 min read
Mattel has unveiled its first autistic Barbie doll as part of an ongoing expansion of representation... Read more
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