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Brand strategy

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Brand strategyNews

ROI Hunter states retailers are sat on a ‘ticking time bomb’

18 August 202318 August 2023 Iain Retail, Inventory, UK 2 min read
ROI Hunter has found that an average of £3.5million in revenue is lost per year due... Read more
SustainabilityBrand strategy

First Mats Launch Eco-Friendly Logo Mats Made from Regenerated Nylon

10 July 202310 July 2023 Iain First Mats, ECONYL, Logo Mats 2 min read
Read more
Brand strategyFeatures

How brands can battle inflation with revenue growth management

10 July 202310 July 2023 Iain cost savings, Retail, Julie Oxner, Acosta Group, revenue growth management, inflation, pricing landscape 6 min read
Headlines continue to highlight the impact of inflation on consumers. It is true we have seen... Read more
An animated character is deflecting arrows with an umbrella.
Brand strategyNews

Kantar announces most resilient brands 2022

10 July 202311 July 2023 Iain Resilience, Award, Consumer behavior, Kantar 2 min read
Kantar honored Sprite and Sunsilk among others at its awards event in Cannes, for flourishing despite... Read more
Brand strategyFeatures

Reducing the strain on retail with the biggest profit driver

10 July 202310 July 2023 Iain Retail, digital solution, Intelligent pricing, Chris Dieringer, cost-saving 5 min read
Across the world, retailers are feeling the strain of a volatile market, characterized by persistently high... Read more
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