Point Inside Helps Retailers Implement New In-Store Technology

Customers are finding new ways to utilize their own technology to make for a better, easier shopping experience, and now retailers are realizing they must do the same. Most retailers, however, are stubborn, finding the implementation of new technology cumbersome. According to Forrester’s new report “The Future of the Digital Store,” more than 20 percent of shoppers pricecheck on their phones while in store aisles, therefore, retailers need to jump on the new technology as soon as possible or they could lose out on valuable sales.