Your retail store’s design is one of the most crucial elements of your success. The impact you make on your customer when they first walk in the door is what stays with them forever, so when they hear or see your name anywhere they think of the design. A lot of store owners, however, decide to focus on the interior more than the exterior. The walls, lighting, layout, and colors are all important elements of your design, but the real eye-catcher happens before the customer even walks in the door. The moment the potential customer sees your store, they immediately record this image in their mind because this design is how they’ll find you from now on. That image is their first impression.