Companies Give a Whole Lot of Damn about Their Reputations

When companies suffer from something like a data breach or lose their relevancy to customers, their reputation takes a hit as well. A new study released by the Reputation Institute – “2015 U.S. Retail RepTrak: Reputation Leaders in U.S. Retail Industry” – analyzes what makes or breaks a company’s reputation.

Reputation is all tied into sales and if your reputation is tanking, you’ll lose the customers that trust you to deliver a specific service or product and, ultimately, your business altogether.

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