Merchandise Monday: Briggs & Stratton

Briggs & Stratton is the world’s largest manufacturer of small engines and is chosen by eight out of 10 leading power equipment brands in the United States to power their equipment. “We’re an iconic brand that’s been around for more than 100 years,” says Steve Kruger, director of brand marketing for the Milwaukee-based company. “Briggs & Stratton is associated with engines and equipment that helps people get work done. We are a highly authentic brand that is strongly associated with trust, reliability and power.”

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