Millennial Women: Not Such a Mystery

Marketing to the Millennial Woman by Ann Arnoff Fishman is a guide that offers insight into the complicated (but actually not-so-complicated) minds of millennial women and how to garner their trust and support as customers. “They’re unlike any generation of women we’ve seen in the past 100 years, and there’s more than 40 million of them,” Fishman says. “If you understand what makes this generation unique, it will present opportunities for all retailers.”