Kingsmen Xperience is set to open a NERF active play park in Pigeon Forge in 2024, marking its second US site
Kingsmen Xperience Inc, under license by leading toy and game company Hasbro, and its strategic partner Bright Play LLC, will open another active play park. Located on the Pigeon Forge Parkway, NERF Action Xperience, an expansive active play park, will open in 2024.
The 29,000-square-foot entertainment center is open to NERF fans of all ages, and is perfect for kids and young adults. It features everything needed to realize the ultimate NERF experience: blaster battle zones, sports challenges, and an obstacle course. Additionally, it will host a food and beverage area, as well as a retail store.
Specifically, NERF Action Xperience is an ideal space for team building, corporate events, and parties too. Through embracing active play, visitors to Pigeon Forge will experience the NERF brand in a totally new way. It promises to bring NERF play to never imagined heights of immersion and excitement.
“For over 50 years, NERF has been committed to encouraging social active play,” said Matt Proulx, Vice President of Location Based Entertainment at Hasbro. “We can’t think of a better way to bring this to life than opening this new NERF Action Xperience location. With this brand-new entertainment center, we’re delivering our promise of bringing unique, innovative experiences to NERF players in Pigeon Forge.”
Corey Redmond, Senior Executive Vice President of Kingsmen Xperience, commented: “We’re excited to open a second US site next year. As part of our strategic rollout across North America, NERF Action Xperience will open in Pigeon Forge, Tennessee. Pigeon Forge is a thriving tourist and holiday destination, accessible to two thirds of the population within a day’s drive. Having spent some time getting to know the market, it will be our second US location after Garden State Plaza in New Jersey.”