Ad revenue from social networks in the U.S. is expected to climb from $7.32 billion 2014 to an astonishing $14.40 billion by 2017, eMarker projects. How is this possible? According to AddShoppers research, social network users spend 8.2 percent more than other online shoppers. So the trick to making more social sales is converting followers into buyers—something Internet Retailer Managing Editor Zak Stambor says is getting harder to do.
Businesses face the challenge of gaining visibility on popular platforms such as Facebook, as they navigate the ever-changing restrictions of social platforms. Stambor recommends buying more ads to solve this problem, but if there’s a cap on your advertising budget, there other creative, cost-efficient methods you can use to attract more followers and turn them into buyers. Here are just a few: