The Details are in the Data
How Online Retailers Can Shine this Holiday Season
It’s no secret that the holiday season is the busiest and most profitable time of year for the retail industry. As the holidays approach, the press is awash in stories about the strategies retailers are practicing to drive traffic into their brick-and-mortar stores. But what does the season hold for online retailers?
Online holiday sales have steadily increased in recent years and are expected to continue to do so. In fact, the National Retail Federation’s digital division, Shop.org, has predicted an 8 to 11 percent increase in e-commerce sales this November and December over last year. Just as brick-and-mortar retailers are preparing for the holidays with door-buster promotions and hiring temps to cover extra floor shifts, online retailers can also shine this holiday season by following a three-step strategy for providing offers that are sure to resonate with consumers.