Top Toy Trends for 2018 Will Be Unveiled by The Toy Association

Toy Association trend experts will provide analyses of each trend and give live product demos using toys and games from the show floor.

Need to know which toy trends will dominate industry sales through Holiday ’18? Find out at the Toy Trends Briefing, an exclusive presentation hosted by The Toy Association, producer of the 115th North American International Toy Fair.

The upcoming Toy Fair show kicks off Feb. 17 and runs through Tuesday, Feb. 20. Every inch of available space at New York City’s Jacob K. Javits Convention Center will be filled with hundreds of thousands of creative new toys and games, including affordable collectibles and innovative tech toys to licensed product and retro playthings, according to The Toy Association’s Executive Vice President of Global Market Events Marian Bossard.

“Buyers and other trade guests will have access to more than 1,000 innovative global toymakers,” Bossard says. “This not only includes veterans brands, but also more than 100 first-time exhibitors whose never-before-seen toys will be featured in the launch pad section of the show. In all, 30,000 global play professionals vying for a stake in the $27 billion U.S. toy market will be at Toy Fair.”

The Toy Trends Briefing will convene Sunday, Feb. 18. Toy Association trend experts will provide analyses of each trend and give live product demos using toys and games from the show floor. A Q&A session will follow. Show staff will also be on-hand to help media map out visits to exhibitor booths and locate specific types of toys at the show. Throughout the year, The Toy Association’s team of experts works with hundreds of global toy companies to identify the products and trends that will drive consumer spending on toys, games, and youth entertainment products.