Many stores do not have a store-specific app for their customers, which could be detrimental to sales in the long run. People like to pre-shop before getting to the store to see what’s available and if your customers can’t easily access your merchandise via mobile, they may head to a competitor instead. The following infographic illustrates why it’s important for all retail stores to utilize the growing popularity of mobile apps. Nearly every consumer is connected online and most of them via a smartphone, so retailers need to capitalize on this trend because it’s not going away.
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