Many of us prefer online shopping to in-store buying, yet most consumers still do not shop online. According to a 2015 PWC report, only 27 percent of US consumers are regularly making online purchases. This begs the question: Why – in this age of constant Internet usage – do so many people hesitate to shop online? Below are three common myths about online shopping – but more importantly – ideas on how merchants can overcome these fallacies.
- Living Up to Customer Expectations at Every Channel
- Create Loyal Customers: How to Please Buyers at Your Retail Store