How to Leverage Beauty Influencers to Launch your Latest Product
Tapping into influencers as brand advocates when launching a new product in the beauty industry is rapidly growing as one of the most popular strategies to launch a brand to millions of active consumers. The problem with relying solely on this launch strategy is that many brands think this approach is simple, quick and easy. The truth is that while using influencers as a path for exposure is a great way to expand a brand’s audience, reach should be factored into marketing and PR plans when a product is ready for retail; the problem is that it isn’t all that easy when done correctly. As a way to get the most out of a relationship with influencers at launch, employ these four following tactics.