Listen and learn

Brands spend most of their time trying to communicate with their customers, but a new consumer advocate group is on a mission to flip this process on its head


Instead of simply talking to their audience, BrandsThatListen encourages companies to listen to their customers first. This new methodology has many potential benefits for both customers and the brands themselves, in everything from customer insight through to product development.

BrandsThatListen (BTL) intends to close the gap between brands and their customers, and in turn encourage a holistic approach, which more adequately suits consumers in the 21st century.

The website champions companies which already adhere to these ideals, and encourages them to sign up. It also provides a space for brands to pledge they’ll listen to their customers more acutely, while also giving consumers a chance to find out more about brands which truly care.