So, what the heck does “the Internet of things” actually mean? According to Michael Higgins, vice president of marketing of Hussman Corporation FMI Connect, it’s actually “the Internet of your things.”
And your “things” are mainly smartphones. They are connected and embedded not only in our daily lives, but also with all other electronics, software and sensors. Because so many people have a mobile device these days, and more often than not, have it with them while shopping, smartphones offer a multitude of data for retailers.