Digital gifting is becoming a much more prevalent way of gift giving and more retailers are jumping on this trend. It enhances retailers’ brand awareness, it’s cost effective and gives them the ability to connect with the customer. Customers need a speedy and convenient way to purchase or interact with their favorite brands or stores, so they turn to their phones, which are almost always in their hands.
Mobile loyalty benefits merchants because it can attract new customers, reduce churn and improve brand affiliation. Consumers find it easy to earn and redeem awards, there’s no hassle of carrying around a physical card and they can share rewards with friends.