Fuelling transformation

Having selected Blue Yonder last year to digitally transform its end-to-end supply chain and retail operations, Asda, one of Britain’s leading retailers with a unique position in the market, is continuing its retail transformation journey with Blue Yonder


It has selected Luminate® Commerce solutions to modernise its order management capabilities, and will also partner with Bringg, a Blue Yonder technology alliance partner and the leading delivery and fulfilment cloud platform.

Blue Yonder’s flexible OMS microservices, powered by machine learning and artificial intelligence, will help Asda optimise the entire click-to-deliver journey, starting with an engaging customer experience through efficient order fulfilment. With Bringg, Asda will be able to optimise its last-mile operations to deliver on-time to meet customer expectations. The combination will support Asda’s home delivery service, click and collect proposition, as well as new channels such as express commerce platforms.

“Omni-channel is at the heart of our strategy and customer proposition, where we want to provide a great customer experience and a seamless user journey. We have been extremely impressed by Blue Yonder’s OMS microservices, which we will deploy across our grocery, clothing and general merchandise segments,” said Carl Dawson, chief information officer, Asda.