Jan. 15, 2014 - Anheuser-Busch today announced it will debut five new ads during the Super Bowl XLVIII broadcast on FOX on Sunday, Feb. 2. Iconic brands, Bud Light and Budweiser will represent Anheuser-Busch in 3.5 minutes of creative."The Super Bowl is the biggest moment in sports and advertising," said Paul Chibe, vice president, U.S. marketing. "With the largest television audience of the year, it's an unprecedented opportunity and we make the most of it. We have a game plan in place this year to deliver creative that celebrates Bud Light and Budweiser while reaching loyal beer drinkers and new generations."
Read more: Anheuser-Busch Announces Super Bowl XLVIII Ad Lineup
Insight, advice from National Gift Card Corp.
Jan. 14, 2014 - With the holiday season just completed, businesses and individuals across the country last year spent billions of dollars for gift cards to reward and motivate employees and other special people. But beyond the gift card itself, there are ways to make these programs more organized, exciting, and leave a lasting impression with long-term benefits, according to a newly-published National Gift Card Corp. (NGC) white paper.
Read more: New white paper on improving gift card programs
Jan. 13, 2014 - A new IBM study of more than 30,000 global consumers released today at the 2014 National Retail Federation convention (#NRF14) found consumers are willing to share their personal information with retailers, particularly if they get good value in exchange.
Read more: IBM: Consumers Will Share Personal Details, Expect Value in Return
Jan. 10, 2014 - In-store analytics leader RetailNext, Inc., today announced its Holiday Shopping 2013 Retail Insights revealing key trends and performance for brick-and-mortar retailers during the two pivotal shopping months of November and December 2013. RetailNext analyzed more than 34.6 million consumer shopping trips to specialty and larger format stores during the 2012 and 2013 holiday seasons. See infographic HERE.
Read more: RetailNext Releases 2013 Full Holiday Retail Performance Data
Jan. 9, 2014 - The global beauty brand L'Oreal Paris has announced the addition of renowned celebrity hairstylist Mara Roszak to the brand's impressive roster of experts. Known for creating some of the most talked-about red carpet looks and coined a "rising star" of Hollywood hair, Mara will lend her expertise for product development, content creation, consumer education and creating trendsetting hairstyles for L'Oreal Paris spokespeople.
Read more: Mara Roszak Joins Forces with L'Oreal Paris
Jan. 8, 2014 - Despite the shortened holiday season and extreme weather in many areas of the country in the weeks leading up to Christmas, retailers finished the 2013 holiday shopping season with increased sales, according to ShopperTrak, the leading global provider of insights into shopper behavior and retail analytics.
Read more: ShopperTrak - Retailers See 4th Straight Annual Sales Increase During Holidays
Jan. 7th, 2014 - ForeSee today released the ForeSee Experience Index (FXI): 2013 U.S. Retail Edition. Based on data gathered during 2013’s holiday shopping season, the report features company-level and channel-specific customer satisfaction analysis for the top 100 U.S. retailers.
Read more: ForeSee's 2013 Holiday Retail Report Released
How Planning Ahead Can Protect Your Brand and Balance Sheet
Jan. 6, 2014 - Even organizations with the best safety records and controls can sometimes find themselves dealing with a product recall situation. Retailers with an “it will never happen to me” mindset, or those who simply neglect to prepare for the consequences of a product recall, may be putting long-term revenue prospects for their products and their brand at risk.
Many retail companies regard product recalls as an issue for their suppliers and manufacturers. This view is misinformed. It is important for retail companies to understand that importers, distributors, merchants and marketers can all be held responsible for a recall, even if their products are manufactured abroad by another company. Retailers need to manage their supplier relationships to ensure they are manufacturing to U.S. standards.
Read more: Product Recalls - It Can Happen to You
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