March 21, 2014 - This week, Eva Mendes celebrated the launch of her Spring Collection with two events in Los Angeles. On Tuesday, March 18th, she joined fashion editors and bloggers for a party at New York & Company's new Beverly Center pop up location. The following evening, she celebrated her new Collection with NY&C customers at the New York & Company location in Los Cerritos Center.
Read more: Eva Mendes Debuts Spring Collection New York & Co. in Los Angeles
March 18, 2014 - From around the retail world today came announcements from some of the leading players in their categories. Sony and KitchenAid each announced new product launches, while Deckers Outdoor Corp. announced the opening of a new flagship store in Goleta, Calif.Deckers Outdoor Corp. announced the grand opening of its inaugural Brand Showcase store at the company's new state-of-the-art headquarters. The flagship store delivers an elevated environment for Deckers brands to display their core heritage footwear, as well as seasonally significant offerings, while serving as an innovation lab to continually test new technologies and merchandising approaches, aimed at further improving the omni-channel customer experience.
Read more: News from Sony, KitchenAid and Deckers Outdoor Corp.
Keeping Kids Protected at the Store
March 17, 2014 - More than 75 percent of shopping trips are taken by women, which means there’s a good chance that when many of them enter your establishment, they’re going to be accompanied by children.
The vast majority of us take great care to keep our stores safe, but when it comes to our most vulnerable customers, it’s always a good idea to go the extra mile. By implementing a few relatively minor but crucial steps, retail establishments can help ensure the well-being of their youngest customers.
Here are three tips to make your shopping environment safe and secure for children—and worry-free for parents. Read the full story at the Retail Merchandiser blog.
March 13, 2014 - Gap Factory Store announced the "Exclusively Styled" campaign, its first global marketing collaboration and partnership with celebrity stylist and television personality George Kotsiopoulos. The campaign kicks off on March 20, showcasing current trends and styles at a value from Gap Factory Store's Spring 2014 collection. The "Exclusively Styled" campaign will feature George Kotsiopoulos as a Style Editor for Gap Factory Store offering expert tips, product picks and styling insight via social media platforms, print advertisements and store-front displays.
Read more: Gap Factory Store "Exclusively Styled" By George Kotsiopoulos
March 12, 2014 – In celebration of the 45th anniversary of The Very Hungry Caterpillar by Eric Carle, The Joester Loria Group has brokered a deal for its client, The World of Eric Carle, with Langers Juice for a six week on-pack promotion featuring Eric Carle’s iconic character. The promotion kicked off the first week of March and will run through April 19, 2014 in participating supermarkets and Walmart grocery stores nationwide on a series of Langers juice containers.
Read more: The World of Eric Carle Partners with Langers Juice
March 11, 2014 - Lionsgate, a leading global entertainment company, announced today that the global blockbuster Hunger Games franchise continued to gain momentum as The Hunger Games: Catching Fire sold an estimated 3.9 million DVD and Blu-ray units in its first weekend of North American release and had the biggest digital launch in the company's history with opening weekend digital sales increasing nearly 40% over the first Hunger Games film.The record digital performance was driven by #1 openings on all major digital platforms, including iTunes, Xbox, Amazon, Vudu, Comcast Xfinity, Verizon FiOS, Google Play and Sony Entertainment Network, among others. Higher-margin Blu-Ray titles surged to 50% of all packaged media sales of Catching Fire in its opening weekend compared to 35% of packaged media sales of the first Hunger Games film.
Read more: Big DVD/Blu-Ray and Digital sales for The Hunger Games: Catching Fire
March 10, 2014 - Philips Sonicare, the #1 dental professional-recommended power toothbrush brand in the U.S., is introducing the new Philips Sonicare for Kids, a rechargeable power toothbrush for kids ages 4+. The company cites a recent ORC International CARAVAN survey that found more than half (53 percent) of kids are adamant about brushing their teeth independently. The company feels its new product will help alleviate many parents' concerns that their child will miss key steps without supervision, and thatthe new Philips Sonicare for Kids will be a toothbrush that both parent and child can feel confident about.
Read more: Philips Sonicare Launches New Philips Sonicare For Kids Power Toothbrush
March 5, 2014 - Walgreens and Roush Fenway Racing have launched a partnership to stage "The Race Around America" Interactive Promotion Presented by Balance Financial Prepaid MasterCard from Walgreens. The multi-faceted campaign will be fueled by fan interaction, and will culminate with the awarding of the grand prize: the fully-enhanced ROUSH Stage 3 Mustang used in the promotion by Roush Fenway drivers.
Read more: Walgreens, Roush Fenway Staging "Race Around America"
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